• Fenling
  • Keqi
  • Xuemary
  • OTW
  • Introduction

    Guangzhou S. Belle Cosmetic Tools Co., Ltd is a separate legal entity of HONGKONG S. Belle Cosmetic Tools R & D Center that specializing in beauty makeup supporting product development, production, OEM processing and marketing in-one professional company.The company owns “FINLING”, “OTW”, “XUEMARY”, “KEQI” and many other brands. We passed the ISO9001 : 2000 quality system certification and owned the honor title of “Leading brand” at the 2013 China beauty Expo. At present ,our terminal brand “XUEMARY” have Long-term strategic partnership with many famous KA store and chain store, and have our own place on the filed of domestic beauty tools.

    Our company has around 1000 staff and covers an area of 20,000㎡.We have our own R&D team, dust-free workshop, garden-style factory area with good environment. Numerous advanced high-tech production equipment with excellent capability, energy conservation and pollution emissions reduction,to guarantee high quality and capacity of products.

    Our company has 8000㎡storage area with rational planning product warehouse and material warehouse to ensure product stock-in and stock-out.Meanwhile,we equip with trucks for efficiency delivery to logistics points.Our effective,quick,scientific,convenient warehousing service, won highly appreciated and unanimous prise from our customers.

    By the great quality of products and professional service,we established a good corporate image and market reputation in cosmetics industry.Our brands has a strong marketing network cover the whole nation, and export to Europe,America,South East Asian and other international markets.We has stuck to the objective of building China’s No.1 brand in cosmetics industry.With our leading position in the industry and comprehensive strategic, our ever lasting aim and pursue is to always provide customers with high quality service, and to earnestly cooperate with people of all home and abroad for growth and a brighter future with joint efforts .


    • Cosmetic production license
    • ISO 9001 Certification
    • ISO 9001 Certification
    • Design patent certificate
    • Design patent certificate
    • Design patent certificate


    • Enterprise Faith

      Faithfulness,profession, grateful, mutual benefit.

    • Enterprise Purpose

      Put customers’ interest above all, obverse credibility , safeguard quality and advocate of harmonious development.

    • Core Values

      Honesty and Integrity, professional and grateful, keep pace with the times, strive for excellence.

    • Company Goal

      Building China’s No.1 brand in cosmetics industry.


     Profession Team: Independent R&D team,with great innovation R&D ability, we will launch many new product every month.Trainer team with extensive experience, professional customer service group help you to solve related problem of pre-sale and after-sales .

    Modern Office Area:Equipped with product exhibition hall,multimedia meeting room, tea room and so on.

    Standardization Production workshop: With the extend scale of the production, the production workshop apply the standardized management,equipped with advanced equipment and workers with extensive production experience, clear division of each department, work in coordination,flow-line production in good order.

    Garden-style factory: With environmental greening, we make a investment of the garden and activity centre for staffs. This is not only great environment but with different kinds of fitness equipment.


    • 1995

      Take the lead in entering Cosmetic tools industry, involve research and development, production, wholesale, become the earliest enterprise undertake Makeup tools.

    • 2000

      Guangzhou KEQI Cosmetic tools Co.,Ltd was founded , formally established “FENLING” brand department.

    • 2005

      Become a comprehensive enterprise integrating R&D, Production, OEM and Sales,products are exported to Europe ,America,South East Asian.

    • 2007

      Bring in Japan imported production technology and equipment, and have Long-term partnership with famous brand like Japan DO-BEST Co.,Ltd , Korea PINE ,HongKong SASA Group, BONJOUR ,Aiyaya and Seven Color Flowers.

    • 2008

      Take the lead in passing the ISO9001 : 2000 quality system certification and awarded AAA Domestic quality standards certification,

    • 2010

      “S.Belle” Creative Industrial Park officially finished in Guangzhou Huadu District. Company formally renamed - Guangzhou S.Belle Cosmetic Tools Co.,Ltd

    • 2015

      “S.Belle” Marketing Sales Center officially established, located in Guangzhou Baiyun Green center office building.

    • 2016

      S.Belle exclusively develop "Supreme Fast Shaving Knife" and win the national patent for appearance design.

    • 2017

      S.Belle exclusively develop "Smart-meniscus eyebrow trimmer" 、"Sharp razor" and obtain national patent for appearance design.

    • 2018

      S.Belle exclusively develop "Beauty Salon Hair Knife" and win the national patent for appearance design.